Brand Executive job post at dfcu Bank

Job Description

Job Category:
Management jobs in Uganda

Job Location:
Kampala

Education Level:
Bachelor Degree

Years Of Experience

2 years

Job Details

Job Duties and Responsibilities

dfcu Bank is a fast-growing Bank in Uganda offering a wide range of financial solutions to its chosen market segments. We are seeking to recruit for the role of Brand Executive in our Operations (CCO) domain to support our expansion strategy.

REPORTING TO: Brand and Advertising Manager

JOB PURPOSE: Reporting to the Brand and Advertising Manager, the role holder will support the execution of Brand, product, and segment marketing plans to achieve the stated objectives. He/she conducts market research to forecast upcoming market trends. He/she works in a fast-paced and dynamic environment. He/she champions the brand identity throughout the organisation.

LOCATION: Kampala

KEY ACCOUNTABILITIES:

• Execute the activities stipulated in the marketing plan to deliver the objectives.

• Execute all marketing and advertising activity in line with brand strategy and corporate guidelines.

• Day to day management of external agencies for so that activities are to cost and within the agreed timescales.

• Handle communication between Marketing and the Business function for effective execution of the agreed activity plan.

• Monitor and report marketing expenditure to ensure spend does not exceed that authorized within the budget.

• Rigorously analyze and report marketing research data to ensure brand issues are understood and corrective action identified.

• Examine the market and media trends to improve the execution of marketing activities.

• Evaluate the effectiveness of marketing campaigns to identify and implement opportunities for improvement.

Job Qualifications

QUALIFICATIONS, EXPERIENCE, AND COMPETENCIES REQUIRED:

• Bachelors’ degree in marketing or a business-related field.

• Standard office ICT skills including Digital.

• The jobholder must be able to demonstrate an interest in and awareness of consumer insights, brand strategy execution and ATL/BTL communication.

• The principal skills required are in thinking/operating strategically, making things happen and communication/interpersonal skills.

• Tech and social media savvy.

• Data-driven approach.

• Regular contact with Business Segment Heads is critical.

• Market/customer visits will be important in gaining an insight into brand performance.

• Ability to prioritise a key business initiative to deliver planned objectives.

• Demonstrates the ability to take responsibility for the Brand.

• Willingness to work extra hours as and when required to meet business requirements.

• Ability to work independently.

• Ability to maintain confidentiality.

Application Process

If you believe you meet the requirements as noted above, please forward your application with a detailed CV including present position and copies of relevant professional/academic certificates (University Transcript, O & A level), by close of business on Thursday 16th February 2023 to the email address indicated below.

Vacanciesbank@dfcugroup.com

dfcu Bank is committed to give equal opportunities in employment and aims to ensure that it does not discriminate against gender or race. Only short-listed candidates will be contacted through +256 312 300391.

Disclaimer: dfcu Bank does not solicit/accept payment in cash/kind from prospective candidates in exchange for shortlisting or job placement. Any candidate who engages in this kind of transaction is aiding and abetting fraud and will be automatically disqualified.